FRUBALMED | Fresh produce, intelligently supplied
Fresh produce · Europe

Frubalmed turns fresh produce into specific solutions for European retailers.

We find the right combination of product, origin, format, quantity, packaging and logistics.

We connect European retailers with growers and product specialists, solving specific supply needs.

Tell us what you need → How we do it
Fresh produceCold chainMixed palletsInnovative packagingEuropean retail
We are not a catalogue

We are the team that finds the right fit.

Some products are easy to buy. Others create problems: small quantities, specific formats, new varieties, organic programmes, unresponsive suppliers or logistics that do not fit.

That is where Frubalmed adds value: we know the product, its origin and the available supply options. We listen to the need and find the right match.

“I need half a pallet of broccoli and half a pallet of lettuce, and I need it fresh.”

For a large operator it can be a complication. For us, it is a specific request to solve.

Small quantities Mixed pallets Picking Fresh produce
Know-how

Like a Swiss watch.

Our job is to make every gear fit: product, supplier, quantity, packaging, cold chain, transport and schedule. Every customer has a quantity that makes sense for their business. We find it.

01

Product

New varieties, knowledge of origin and alternatives when the usual product does not fit.

02

Packaging

Formats designed to protect the product from production to shelf and make it attractive at retail.

03

Logistics

Careful cold-chain handling, picking and logistics costs tailored to each need.

04

Retail

Product that arrives in good condition and presentation that helps the supermarket look its best.

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Like a Swiss watch.
Product, supplier, quantity, packaging, cold chain, transport and schedule: every gear has to fit.
Packaging & retail

The packaging is also part of the product.

We work with packaging solutions that protect fruit and vegetables, reduce plastic use when the format allows it, and help the product stand out on the shelf.

Specialised (or adapted)Formats designed to protect and preserve.
Sustainable packingA plastic-free presentation alternative for specific solutions.
Private labelProgrammes adapted to the retailer’s identity.
Organic, all year

365-day organic programmes.

Continuity is also part of the service. We work with organic programmes all year round and look for stable supply solutions, even when needs are specific.

365days of continuity
EUEuropean retail
Real flexibility

A small order deserves the same enthusiasm as a truckload.

We do not want you to buy more than you need. We want you to receive what you need, when you need it, with logistics that make sense for your business.

Less waste. Less stock tied up. More fresh produce.

A packaging case study

The Jungle Team: when packaging becomes part of the experience.

The Jungle Team is a Frubalmed own brand created to bring fruit closer to children. Its packaging takes the idea much further: it does not just contain the product, it is also designed to attract attention on the shelf and have a second life.
The Jungle Team packaging by Frubalmed in bus format
Collectible packaging Four bus designs developed from the same die, functional and recyclable.
The Jungle Team packaging in Christmas train format
Christmas Train A 750 g basket system that can be joined together to form a train and keep the play going after purchase.
New The Jungle Team packaging formats featuring the brand characters
New packaging formats The Jungle Team identity applied to different formats and characters for the point of sale.
Detail of The Jungle Team packaging featuring Otto
Packaging that continues the experience The character and the packaging form part of the same product experience.
Design with purpose The packaging is designed to protect the product, stand out on the shelf and add an extra experience.
Second life The packages become play elements, extending their use beyond the purchase.
Packaging + retail An example of how a structural and graphic solution can make a product stand out without losing functionality.
Discover The Jungle Team at thejungleteamkids.com ↗
The Frubalmed blog

Fresh knowledge, no detours.

A space to talk about product, origin, trends, packaging, logistics and retail with the same approach we bring to our work: serious knowledge, approachable language and real experience.

QUALITY & LOGISTICS

Climacteric fruit and ethylene: ripening and transport

What sets climacteric fruit apart from non-climacteric fruit, and how ethylene affects ripening, storage and transport.

READ ARTICLE → QUALITY & LOGISTICS

Fruit and vegetable shelf life: where quality is lost and how to reduce claims

Why a shipment that arrives in good condition can still end in a claim, and which points in the chain, from harvest to shelf, need watching.

READ ARTICLE →
SEE ALL ARTICLES →
How we work

Serious about the product. Close to people.

Frubalmed was born from an unusual combination: product knowledge, Mediterranean agricultural culture and a way of working based on dialogue.

We listen before proposing. We speak clearly. If a solution does not make sense, we say so. And if there is an alternative, we look for it.

Professionalism without distance.

Got a supply problem?

Tell us which product is giving you a headache.

Tell us the product, quantity, format and destination. We start there.

Talk to Frubalmed →